According to a recent report by CNN Tech, Twitter is opening up its archive of old tweets to companies for valuable marketing data.
For years, companies have been mining tweets in an effort to get information that may help them improve their products and services. But with millions and millions of tweets each day, it is an enormous task to aggrogate and analyze such data.
Twitter, has decided to make it easier for these companies to mine billions of messages for valuable marketing data and has formed an alliance with Datasift giving them access to their archive of tweets going back to January 2010.
So, starting next month, DataSift will launch a cloud-based service that will allow other companies access to this data to learn more about their customers. The business model seems quite straightforward – users will pay DataSift for the data they retrieve, and DataSift will share the revenue with Twitter.
However; because Twitter is a public forum, the debate coming from privacy watchdogs is showing that this issue not so straightforward.
For further reading checkout this great debate “Should Twitter sell old tweets?” between journalist Grace Dent (sender of 43,081 tweets) and freelance writer Michael Hogan (21,135).