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Marketing Lead / マーケティングリード

Job Title: Marketing Lead / マーケティングリード
Contract Type: 正社員
Location: Tokyo
Industry:
Salary: 7 - 10 Million Yen Annually
Start Date: ASAP
REF: 671405
Contact Name: Gina Noguchi
Contact Email: gina@visionconsulting.jp
Job Published: 12ヶ月 前

Job Description

Our client is an American software and consultancy company, providing supply chain management, manufacturing planning, retail planning, store operations and collaborative category management solutions.

Job Description

  • Local Marketing activities:
  • Responsible for lead generation and marketing campaigns in Japan including planning and execution of trade shows, company hosted seminars, third-party events, campaign activities.
  • Supports and assists marketing activities in other Asia Pacific regions when required
  • Commitment to measure effectiveness of marketing campaigns/activities using established metrics to show pipeline & revenue contribution.
  • Work closely with local Sales/Alliance Team on creation and implementation of lead generations programs that align with go-to-market strategy and organization goals.
  • Collaborates and works with US (corporate) and EMEA marketing teams to ensure regional contribution and execution of global marketing activities
  • Searches for potential new target companies using all available resources.
  • Provides Sales Associates with relevant translated/localized marketing materials and tools for delivery to customers and prospects.
  • Serves as primary contact and resource for responding to enquires for regional brochures and marketing materials and sales enquires on clients website.
  • Co-ordinates localisation and proof-reading of brochures, marketing materials, campaign websites, clients publicity materials, press releases and sales support materials.
  • Interviews appropriate internal and external (eg. customer) experts in order to develop, update and deliver case studies, press releases, newsletters, event materials, direct mails, etc.
  • Build relationship with regional customers to help facilitate participation in clients marketing activities and events.
  • Responds to media enquire and plan a proactive strategy for establishing clients brand and thought leadership through media relations and activities.
  • Social Media Ambassador for Japan – help to manage and expend clients social media presence.
  • Maintains and updates Japanese database – customer, prospect, partner contacts and update in Salesforce.

Team Lead Role

  • Responsible for coaching and managing the marketing team across APAC
  • Ensure that the team build strong lead generation and thought leadership marketing plans for the region and managing budgeting process.
  • Ensure that global best practices are leveraged in the region where appropriate
  • Management reporting
 

Required Skills

Required Skills

  • Bachelor’s degree
  • At least 10 years’ marketing experience in in a technology company
  • Strong communications skills
  • Proven interpersonal, problem solving, time and project management skills in a fast-paced, dynamic environment
  • Ability to collaborate in a highly matrixed, global organization
  • Previous experience managing people across the region
  • Team worker
  • Language skill: Japanese – Native level, English – fluent / business level

Desirable Experience, Skills And Qualifications

  • Knowledge of SalesForce or/and Supply Chain