Our client is a European startup, cloud-based "Mobile Analytics" software company that enables organizations to quickly and accurately measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. They are looking to hire a "PR Specialist"
Ideal Candidate is a Confident communicator interested in adtech.
Looking at what our competitors communicate and how well the public is educated when it comes to mobile marketing, measurement, ad fraud and attribution.
Monitor, analyze and communicate PR results and to keep the local teams informed of stories we run and numbers we communicate.
Develop a media relations strategy, seeking high-level placements in print and online media.
Condense industry trendy content based on your research in press releases, byline articles and keynote presentations. Work here closely with country managers on developing and executing the local "Go To Market" strategy (key messaging, focus topics, case studies, etc.).
Identify target media and key journalists to leverage our existing media relationships and cultivate new contacts within business and industry media.
We work with various local agencies and you will be the first contact on the ground for them: managing media inquiries and interview requests and proactively organizing speaking opportunities and interviews.