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Channel Marketing

Job Title: Channel Marketing
Contract Type: 正社員
Location: Tokyo
Industry:
Salary: 8 - 10 Million Yen Annually
Start Date: ASAP
REF: SG617165
Contact Name: Sam Griffiths
Contact Email: sam@visionconsulting.jp
Job Published: 2年以上 前

Job Description

The successful candidate will be responsible for closely working together with client financial institutions to develop product marketing strategies and promote their new product's adoption and usage. A key focus would be to drive the product's value within issuing financial institutions by leveraging trade marketing mechanics and developing high impact and effective solutions, campaigns, and promotions to enhance the product value for clients, merchants and consumers. The person will be in charge of formulating product marketing strategy, developing mechanics and principles for the products activation, in collaboration with other relevant functions including Regional Marketing team.

 

JOB RESPONSIBILITIES

  • Understand and generate insights on consumer behavior
  • Utilize industry, consumer purchasing behavior, retail banking trend analysis and customer knowledge to drive the marketing strategy and plan
  • Provide creative consumer centric solutions for bank clients to support increasing Visa Debit cardholders acquisition and card usage
  • Create and execute channel-specific strategies and concepts to drive Debit usage and adoption
  • Manage third-party build relationship with banks and merchant partners for development of compelling co-operative programs - – including building merchant offers /  benefits platform for Debit cards
  • Create innovative and high ROI promotion programs
    • Design, coordinate and implement promotion strategies
    • Evaluate market reactions to marketing programs and offers to ensure timely adjustment of marketing strategy and plans, and meet changing market conditions
  • Ensure strong product, sales and marketing alignment through cross-functional collaboration to improve execution (to ensure timely and on-budget completion)

 

Required Skills

  • 8+years within trade marketing, shopper marketing or in-store marketing combined with previous experience in sales or marketing (preferably in financial services catergoy)
  • Proven and successful track record of effective product or brand building within the trade marketing discipline
  • Knowledge of marketing, including methods to measure effectiveness of trade marketing activities
  • Strong analytical skills – ability to build business cases, manage performance tracking and monitor program ROI
  • Must be detail oriented and organized
  • Demonstrates time management skills
  • Customer service oriented in order to service clients
  • Fluent in both English and Japanese languages, spoken and written