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CRM Director | Advertising & Marketing

Job Title: CRM Director | Advertising & Marketing
Contract Type: 正社員
Location: Tokyo
Salary: 8 - 10 Million Yen Annually
Start Date: ASAP
REF: 651389
Contact Name: Joshua Miller
Contact Email:
Job Published: 2年弱 前

Job Description

Our client is a media neutral advertising agency that focuses on helping foreign companies build brands in Japan.

As a CRM Director, you’ll be responsible for managing CRM projects for our client’s customers.

Main Responsibilities

  • Planning and delivering CRM strategies, encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the clients organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analyzing touch points with the client and maximizing commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing direct communications with customers through the CRM.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

Required Skills

  • Extensive experience of direct and digital marketing ideally in a Advertising, Digital or Business consultancy.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • A Confident and articulate communicator capable of inspiring strong with all stake holders.