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Digital Marketing Brand Manager (CRM/PR)

Job Title: Digital Marketing Brand Manager (CRM/PR)
Contract Type: 正社員
Location: Tōkyō
Industry:
Salary: 8 - 12 Million Yen Annually
Start Date: TBA
REF: EBPM596273
Contact Name: Paul McGinn
Contact Email: paul@visionconsulting.jp
Job Published: 約2年 前

Job Description

This is a great opportunity for digital marketing (media) professionals who have a strong interest in beauty/fashion business. You will work central in Tokyo with a Global Company (Fashion/Cosmetics), multicultural and multi-lingual team. You will handle new digital initiative and brand digital strategy. You will deliver user experience via e-commerce/Brand, Sites/Applications/email/Social PR, Media/Emerging Digital Opportunities as Digital Marketing Manager.

 

Key Responsibilities:

To define and implement communication strategy for digital on-line

Plan and operate the communication strategy for online media (contents strategy, SNS, cross media)

Increase the brand awareness with strong branding in online media

Develop media relations and external networks (not only publishers, writers, celebrities but also online influencers)

Set up target KPIs of online activities, analyze and monitor performances, suggest for optimization

Manage the online digital budget, in cooperation with PR budget for maximum results

Contribute to develop the team members for their expertise for online media as well as editorial PR

 

Required Skills:

  • 5+ years experience in media (magazine ad website)
  • Knowledge and experiences of online media (contents strategy, SNS, cross media, editorial PR)
  • Experience in CRM, Digital Marketing, Project Management
  • Experience in luxury industry, beauty or creative industry
  • General knowledge of SEO, SEM, editorial skills and analysis