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Marketing Specialist (Gaming Industry)

Job Title: Marketing Specialist (Gaming Industry)
Contract Type: 正社員
Location: Tokyo
Salary: 3 - 4.5 Million Yen Annually
Start Date: ASAP
REF: CM624168
Contact Name: Curtis Mackenzie
Contact Email:
Job Published: 1年以上 前

Job Description

This job contributes to our client's success by creating effectively bringing their brand to Japan through marketing and PA campaigns.

Responsibilities include but are not limited to the following:

  • Support Marketing Manager for Japan in the creation of local marketing campaigns.
  • Drive user acquisition via effective PA and attractive branding campaigns. Work closely with local team and Asia team.
  • Along to the key concept which created by Marketing manager or Head of Marketing, create marketing assets including a catchphrase, by working with the Content and Art teams to fulfill the above.
  • Researching and recommending new PA and mobile advertising traffic sources, online and above-the-line ad networks and other relevant promotional platforms.
  • Provide weekly reports and analysis by campaign and source to identify key issues, monitor performance of campaigns.
  • Support PR campaigns, media relations and marketing relevant events.
  • Administrative duties such as creative asset tasking and fulfillment of sales orders for campaign execution.
  • Support JP team by all means as a team, e.g. event preparation and operation.
  • Work closely with in-house designer and partner designer for creating marketing assets.

Required Skills

  • Relevant experience is not needed. But if equipped, it is a plus.
  • Minimum 3 years working experience in general company (Any categories).
  • Experience working in relevant gaming, anime and media company is plus.
  • Ability to communicate clearly, polite and concisely, both verbally and in writing in Japanese.
  • Ability to work both independently and as part of a team.
  • Ability to work in a fast-paced and changing environment.
  • Ability to create online and mobile advertising campaigns.
  • Familiar with social network platforms and social networks content management tools.
  • Excellent skills in MS Office, Windows, Mac OS, iOS, Android.
  • Ability to reading and writing e-mail in English is needed.
  • Ability to communicate verbally in English is plus.