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Marketing Specialist (Game Industry)

Job Title: Marketing Specialist (Game Industry)
Contract Type: 正社員
Location: Tokyo
Salary: 4.5 - 6.5 Millon Yen Annually
Start Date: ASAP
REF: 645112
Contact Name: Curtis Mackenzie
Contact Email:
Job Published: 1年以上 前

Job Description

**Non Japanese nationals with Mandarin Skills Welcome to apply**

Our client, a cutting-edge mobile gaming company, is currently looking for talented individuals who specialize in marketing, especially in content and social aspects. They are seeking passionate marketers who dare to explore every possible way to achieve goals and are eager to learn and take challenges in a startup organization.

As a Marketing Specialist at their company, you will participate in the development of mobile applications and services that supports tens of million users globally. 

Main Responsibilities:

  • Develop and execute content marketing plans and content (editorial) calendar for the client’s app.
  • Develop ideas for original thematic content (blog posts, case studies, articles, white papers, videos and infographics) that can be utilized across media and social channels and create buzz and drive on-time execution and delivery of content through your own initiatives.
  • Coordinate with internal marketer, designer, and product functions to deliver compelling content.
  • Ensure all content meets high-quality standards and provides clear benefits to readers.
  • Continually test content formats and distribution channels to determine the optimal approach to reach potential users.
  • Periodically provide reports with insights and the next steps on all content marketing activities to senior management.
  • Collect and monitor social media SOV, trends, and hot topics in mobile app categories, especially mobile games.
  • Cooperation with influencers and agencies to reinforce product awareness.
  • Develop strategies to drive traffic and enhance consumer experience.
  • Frequently engage with users through social media to increase satisfaction and collect feedback.

Required Skills

  • Native Japanese speaker and fluent in English OR Chinese with writing, speaking and presentation abilities.
  • Non Japanese nationals with Mandarin Skills Welcome to apply
  • Great understanding of digital/ mobile environment and user preference towards content in Japan.
  • With social/content marketing experience is preferred.
  • Highly interested in new/social media and mobile apps.
  • Strong creativity and passion for creating responsive, original and interesting content.
  • Familiar with digital marketing strategies and content strategies.
  • Ability to work effectively in a fast paced, entrepreneurial environment.
  • Good team player and great coordination skill.
  • Willing to work within international team and work independently with entrepreneurial sense of mind.