Job Description
Join the European Gaming Company with their young and dynamic environment in their Tokyo office!
Become a key contributor to our client's Asia success by delivering our brand and products to the APAC region through effective local and regional marketing campaigns.
What you will do:
- Work closely with the Console product team and global publishing to launch regional marketing campaigns for the product covering countries including but not limited to Japan, Australia, Taiwan, South Korea
- Support Asia’s marketing managers in tailoring country-specific marketing campaigns
- Drive user acquisition via effective PA and marketing campaigns. Work closely with a regional digital team to deliver effective SEM advertising in Asia
- Determine key messaging and creative approaches for digital, CRM, and offline campaigns, working with the content and art teams to fulfill the above
- Research and recommend new online and offline traffic sources relevant for promoting console titles in the region
- Manage and collaborate with key partners for campaigns, promotions, partnerships, and sponsorship
- Provide weekly reports and analysis by campaign and source to identify key issues, monitor performance of campaigns, and manage optimization
- Manage/allocate budget to maximizing ROI from all forms of marketing in the region
- Manage special projects, including manga artists, animation companies, music, and other entertainment channels, etc.
- Create marketing opportunities with first party partners—Sony and Microsoft
Required Skills
- Bachelor’s degree in marketing, business, journalism or relevant disciplines
- At least 5 years of relevant experience
- Experience working in relevant gaming or tech industries
- Experience with console specific marketing and/or retail focused marketing
- Regional working experience is a huge plus
- Ability to communicate clearly and concisely, both verbally and in writing, in English and Japanese
- Ability to work both independently and as part of a team
- Ability to work in a fast-paced and changing environment
- Knowledge of developing marketing campaigns
- Ability to analyze and optimize marketing campaigns
- Familiar with social network platforms and social network content management tools
- Excellent skills in MS Office, Windows, Mac OS, iOS, Android