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Regional Product Marketing Manager (Console)

Job Title: Regional Product Marketing Manager (Console)
Contract Type: 正社員
Location: Tokyo
Salary: 7 - 10 Million Yen Annually
Start Date: ASAP
REF: 652104
Contact Name: Curtis Mackenzie
Contact Email:
Job Published: 9ヶ月 前

Job Description

Join the European Gaming Company with their young and dynamic environment in their Tokyo office!

Become a key contributor to our client's Asia success by delivering our brand and products to the APAC region through effective local and regional marketing campaigns.

What you will do:

  • Work closely with the Console product team and global publishing to launch regional marketing campaigns for the product covering countries including but not limited to Japan, Australia, Taiwan, South Korea
  • Support Asia’s marketing managers in tailoring country-specific marketing campaigns
  • Drive user acquisition via effective PA and marketing campaigns. Work closely with a regional digital team to deliver effective SEM advertising in Asia
  • Determine key messaging and creative approaches for digital, CRM, and offline campaigns, working with the content and art teams to fulfill the above 
  • Research and recommend new online and offline traffic sources relevant for promoting console titles in the region
  • Manage and collaborate with key partners for campaigns, promotions, partnerships, and sponsorship
  • Provide weekly reports and analysis by campaign and source to identify key issues, monitor performance of campaigns, and manage optimization
  • Manage/allocate budget to maximizing ROI from all forms of marketing in the region
  • Manage special projects, including manga artists, animation companies, music, and other entertainment channels, etc.
  • Create marketing opportunities with first party partners—Sony and Microsoft

Required Skills

  • Bachelor’s degree in marketing, business, journalism or relevant disciplines
  • At least 5 years of relevant experience
  • Experience working in relevant gaming or tech industries
  • Experience with console specific marketing and/or retail focused marketing
  • Regional working experience is a huge plus
  • Ability to communicate clearly and concisely, both verbally and in writing, in English and Japanese
  • Ability to work both independently and as part of a team
  • Ability to work in a fast-paced and changing environment
  • Knowledge of developing marketing campaigns
  • Ability to analyze and optimize marketing campaigns
  • Familiar with social network platforms and social network content management tools
  • Excellent skills in MS Office, Windows, Mac OS, iOS, Android